RESEARCH TRIANGLE PARK, N.C. -- Andy Schueneman, general manager of Weber Shandwick, will present "Digital Defense: Monitoring Your Products, Brands and Part Numbers on the Web" at the MEMA Technology Council (MTC) Annual Fall Conference -- slated for Sunday, Oct. 10, through Tuesday, Oct. 12, in Marco Island, Fla.

"Supplier products are being sold, brands are being used and part numbers are borrowed -- many times without the knowledge of the suppliers," noted Chris Gardner, MTC group executive and vice president, Automotive Aftermarket Suppliers Association (AASA). "Andy's presentation will help technology, marketing and brand managers understand the tools and processes available to monitor Web sites, social sites and electronic storefronts in an effort to better manage products and intellectual property online."

The MTC Fall Conference is the only event that focuses on the needs of technology professionals in the aftermarket supplier industry. Individuals who manage customer service, data services, business support, e-commerce, information services, cataloging, forecasting and supply chain should attend the event.

In addition to Schueneman's presentation, other conference highlights will include:

• Customer Roundtables featuring representatives of Auto-Wares, National Pronto, O'Reilly Auto Parts and Uni-Select
• Future vehicle technologies and how they will impact the aftermarket
• How to establish a data management services department within a manufacturer's operations
• Current state of the repair professional, repair shop and use of e-commerce technology
• OptiCat: New production tools for suppliers and data receivers
• Data Management: The four C's of enablement - content, convergence, conveyance and catalog
• Supplier-only session: e-commerce directory, customer matrix, special ordering
• Member Spotlight: Tenneco

More details, the conference agenda and registration information are available on the Fall Conference page of the MTC Web site.

The first registration for MTC member companies is free, and additional employees can attend at a discounted rate. Channel partners (warehouse distributors, groups and retailers) can attend for half the normal registration fee.

Pricedex Software is the premier event sponsor and sponsor of the annual "Banquet on the Beach." Experian Automotive is the Welcome Reception sponsor. Other sponsors to date are Autologue, Axway, GCommerce, OptiCat and ShowMeTheParts.

About the MTC
The MTC, formerly the MEMA Information Services Council, is a peer group of the Motor and Equipment Manufacturers Association (MEMA). It serves as a medium for industry interaction, education and idea exchange regarding matters of common interest to information technology (IT) and e-commerce professionals in the automotive aftermarket industry. MTC provides industry leadership and information through semi-annual conferences, committee activities, monthly newsletters and IT education.

About MEMA
Suppliers manufacture the parts and technology used in the domestic production of millions of new cars and trucks produced each year, and the aftermarket products necessary to repair and maintain more than 247 million vehicles on the road today. MEMA supports its members through its three affiliate associations, Automotive Aftermarket Suppliers Association (AASA), Heavy Duty Manufacturers Association (HDMA), and Original Equipment Suppliers Association (OESA). For more information on the motor vehicle parts supplier industry, please visit www.mema.org.

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