SOUTH JORDAN, Utah – OptiCat announced today that Illumaware, a technology company that provides various data management services and applications for automotive suppliers, has become an OptiCat TeamDIO Member. As a TeamDIO member, Illumaware will ACES, Legacy and PIES data directly to the OptiCat DIO Data Repository, resulting in faster and more accurate data delivery to auto parts resellers. Illumaware offers Evokat, the premier Internet-based aftermarket data management application that helps suppliers manage their product and application data for ACES, PIES and other standards. In addition, it provides much-needed data validation services. “This relationship is another step in our continuing drive to ensure suppliers’ product and application data are the fastest to market, most complete and accurate in every way possible,” said Bruce Speicher, Illumaware’s managing partner. “OptiCat removes cost from the supply chain by eliminating the need for suppliers to manage and maintain programs to address multiple formats. This in turn will reduce expensive iterations and delays in communicating data to resellers and other channel partners.” “We welcome Illumaware as a premier member of TeamDIO. Its proven track record and superior technology will help OptiCat deliver on its do-it-once data delivery model,” said Brad Duncan, president of OptiCat. “When looking for data management services, we encourage our supplier partners to enlist the help of our TeamDIO members.” Aftermarket manufacturers and partners like Illumaware are working together through OptiCat’s TeamDIO program to deliver a consolidated data feed for reseller electronic parts catalog requirements. OptiCat’s data bank enables resellers to use a single source for timely and critical product and application information necessary for selling aftermarket parts. “There are too many redundant processes in today’s data distribution model resulting in lost sales and unnecessary costs for every channel member,” Duncan said. “This new relationship with Illumaware will strengthen our ability to provide a more cost-effective and efficient model for data preparation and distribution.” About Illumaware, LLC: Illumaware was founded in 2004, after creating the CARQUEST XML schema, which later was donated to the AAIA and became the basis for PIES XML. Since its inception, Illumaware has worked with nearly every segment of the aftermarket to deliver much needed high quality electronic catalog data. The firm has grown exponentially in the last six years, offering a wide range of services including: PIES and ACES validation, Do It Yourself Data Mapping, Data Authoring and Maintenance, Custom Reporting, Application and Product holes identification for repair, live interactive auto part Web catalogs, as well as ACES-to-Print catalog services. For more information see www.illumaware.com. About OptiCat, LLC: OptiCat (www.opticat.net) is a supplier-centric global data management company focused on the acquisition, consolidation and distribution of automotive parts product attribute and application information. Through its DIO (Do-it-Once) repository, OptiCat serves the data needs of suppliers and receivers with a one-step process that increases data timeliness, accuracy and breadth, leading to increased sales and profits for the automotive aftermarket. OptiCat is owned by the Motor & Equipment Manufacturers Association (MEMA), TecDoc Informations System, GmbH and MindQuest, Inc, with an active management role by the Automotive Aftermarket Suppliers Association (AASA).
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