The Automotive Aftermarket Suppliers Association (AASA) “Know Your Parts” campaign is an initiative of the association and the AASA Marketing Executives Council (MEC). The association has undertaken the “Know Your Parts” awareness and educational campaign in the firm belief that it is not important where a product is made but rather who stands behind it.

The AASA “Know Your Parts” campaign was initiated from the concern over the low-cost, off shore, generic auto parts are flooding the aftermarket at every level of the distribution channel. These low cost, low quality parts may not meet safe operation standards and pose a potential danger to both the technician installing them and the consumer driving the car on which they are installed. And the entire aftermarket could suffer from the resulting loss of public confidence in our parts and services.

Click here to see the "Dipstick and Spout" video on the importance of quality aftermarket parts by MontAd	Click here to see the video launching the "Know Your Parts" awareness and education compaign, produced by NASCAR Performance.

The best way for everyone throughout the supply chain to ensure safety, performance and value of auto parts is to specify brand name products from trusted full service suppliers.

The AASA campaign calls for the automotive aftermarket industry to stand united and encourage all aftermarket supply chain partners and consumers to “Know Your Parts.”

• Full Service Suppliers to help Channel Partners Know Your  Parts by promoting brand and essential services;
• Channel Partners to help Repair Professionals Know Your  Parts by promoting brand name products from trusted suppliers and supporting suppliers’ programs;
• Repair Professionals to help Vehicle Owners Know Your Parts by asking questions about parts offered by their suppliers and by installing only premium quality aftermarket parts;
• Vehicle Owners to Know Your Parts by asking what parts are being installed and researching the brand before authorizing repairs.

Click here for the AASA “Know Your Parts” Frequently Asked Questions
Click here to download the "Know Your Parts" flyer and AASA full service supplier members list

Click on the links below for free, downloadable documents suitable for distribution to your aftermarket customers:

• The AASA “Know Your Parts” flyer
• The AASA “Know Your Parts” presentation
• AASA Special Report: “Independent Repair Industry: Focus Group Findings on Buying Influences of Repair Professionals”
• AASA Special Report: Independent Aftermarket Image: Quality Does Matter
• AASA Special Report: Direct Importing: Do the Risks Outweigh the Reward?
• AASA Special Report: Reseller Liability on Will-Fit, Private Label and Counterfeit Products

Click here for more information about the AASA Marketing Executives Council.

Latest news about "Know Your Parts:

• Perspectives -- Do You Know Your Parts?
• Aftermarket Business: Using the house blend?
• Latest News about KYP
• What’s in a Name: Generic versus Brand Name Auto Parts
• The Parts in Your Car Make a Difference
• searchautoparts.com: "AASA asks, Do you know your parts?"
• AASA’s Marketing Executives Council Strives to Educate Industry Through ‘Know Your Parts’ Campaign
• aftermarketNews.com: “Executive Interview: AASA President and COO Steve Handschuh Talks About the Association's New Know Your Parts Initiative”
  
  
• Tomorrow’s Technician: “Guest Editorial: Why Product Quality Counts”
  
  
• SERVICE EXECUTIVE COMMENTARY: It’s Encouraging to See More Groups Promoting Our Industry
  
  
• AUTOMOTIVE WEEK / THE GREENSHEET: “PERSPECTIVE ... It Will Pay for All in Aftermarket Channel to ‘Know Your Parts!’”
  
  
• AUTOMOTIVE WEEK / THE GREENSHEET: “Study Defines Accurately What Shops Expect From Suppliers”

Click here for the Member Participation steps in the "Know Your Parts" campaign

Click here for the "Know Your Parts" commitment form

Click here to request more information on the customizable "Dipstick and Spout" video